Design
that
solves.
Senior UI/UX Designer & Brand Strategist with over 20 years of experience. Currently at Accenture for DirecTV, Sky, and Vrio across Latin America. I operate with no middlemen between the brief and the code.
"I'm not just a designer. I'm the bridge between the idea and the product in production."
Graphic designer (UFLO, 2009) with over 20 years of experience in technology. My edge lies at the exact intersection of Strategic Design, Frontend Development, and Artificial Intelligence — no middlemen between the brief and the code.
Currently leading UI/UX at Accenture for DirecTV, Sky, and Vrio across Latin America, with massive-scale projects such as FIFA World Cup 2022 and Big Brother, reaching over 10 million subscribers.
My Expertise
I build complete visual identities that tell your story at a glance. Logo, color palette, typography, brand manual, and institutional applications consistent across all channels.
Intuitive, user-centered interfaces. I design wireframes, high-fidelity interactive prototypes in Figma, and scalable component systems that connect with people and drive conversions.
Design and development of responsive sites from Figma to production. I work with WordPress, Bootstrap 5, and HTML5/CSS3 to create fast, optimized platforms with a flawless visual experience.
High-fidelity functional prototypes for apps, iTV platforms, and complex systems. Specialized in set-top box environments (DirecTV, Sky) with experience in massive-scale projects for 10M+ users.
Recent Work
Branding · Argentina · 2025
Coirón Consultoria Ambiental
Complete visual identity for an environmental consulting company. The challenge: to convey technical rigor and connection with nature in a single coherent system. Logo, color palette, typography, and institutional applications.
View on Behance
International Branding · Senegal · 2025
Senegro Brand Identity
Identity system for an industrial company in Dakar. Strong typography, high-contrast palette, and applications for social networks, stationery, and corporate signage. Global projection project in West Africa.
🌍 Buenos Aires → DakarView on Behance
Brand Engineering · Senegal · 2026
XALIMART GROUP
Comprehensive modernization for a leading business group in construction in Dakar. Reconstruction of the isotype under a mathematical grid, typographic system with Alexandria, and complete branding implemented on xalimart-group.com.
🌍 Buenos Aires → DakarView on Behance
UI/UX · Web Design · 2026
Eydon — Web UI/UX
Complete UX redesign. I transformed an outdated interface into a modern and responsive platform with Bootstrap 5 and HTML5. The result: better retention, greater brand credibility, and optimized B2C structure.
View on Behance
Event Branding · Senegal · 2024
Build Africa Expo
Visual identity for an international architecture, construction, and real estate investment fair in Dakar. Brand system for an event that brings together leaders and investors from West Africa.
🌍 International ProjectView on Behance
Work Experience
20 years of continuous evolution in design, technology, and visual strategy.
Firmware & Embedded UI/UX Designer
Accenture — Buenos Aires, Argentina
UI/UX design and prototyping for iTV platforms of DirecTV, Sky, and Vrio in Latin America. Work on massive scale projects: FIFA World Cup 2022, Big Brother, DIRECTV GO, Customer Channel, Dsports, and NextGen UI (LH02/SH02) for more than 10M subscribers.
Sr. UI/UX Specialist
DIRECTV Latin America — Argentina
Technical leadership in UI/UX with a focus on continuous interface improvement for SD, HD, and NextGenUI decoders. Analysis and redesign of critical dashboards and platforms. Close collaboration with development teams to optimize user experience.
UI Designer/UX
Red Link S.A. — Argentina
Analysis, prototyping, and UI/UX web development of products for leading financial entities. Critical adjustments in backoffice using HTML5/CSS3 and Angular, ensuring technical troubleshooting and responsive layout.
Web Design Lead
LATCOM / Contenidos Advertising S.A. — Argentina
Team leadership in charge of web development, layout, and branding and email marketing strategy. Creation of HTML presentations, commercial photomontages, and content management for social networks.
Sr. Graphic / Web Designer
TIMwe South Cone — Puerto Madero, Argentina
Graphic, web, editorial, and multimedia design. Corporate image and advertising. Specialization in UI/UX for mobile applications and subscription sites. Development of landing pages, webspots, and banners for high-traffic portals.
Jr. Graphic Designer / Webmaster
Grupo Eventoplus — Argentina
Career start. Web design and maintenance, newsletters, landing pages, advertising campaigns, animated banners, multimedia, and editorial design. First experiences in email marketing and digital content management.
Let's talk about
your next
project?
Available for freelance projects and international remote work. If you have an idea, write me directly.
nico-scarselli@hotmail.com