Design
that
solves.
Senior UI/UX Designer & Brand Strategist with over 20 years of experience. Currently at Accenture for DirecTV, Sky, and Vrio across Latin America. I operate with no middlemen between the brief and the code.
"I believe in intentional and measurable design. Every pixel must have a purpose and every interaction must solve a real friction for the end user, always keeping business objectives and technical feasibility aligned."
Graphic Designer with a solid career since graduating from the Universidad de Flores in 2008. My experience spans a broad spectrum of visual design, from brand identity creation and editorial design to user interface development (UI/UX) and web programming.
In recent years, I have developed a particular passion for application optimization, focusing on improving user experience through flow analysis, use cases, iteration, navigation, and prototype and wireframe design. I help companies and leaders professionalize their digital presence, turning abstract ideas into visual assets that build trust and deliver results.
Services & Solutions
I build complete visual identities that tell your story at a glance. Logo, color palette, typography, brand manual, and institutional applications consistent across all channels.
Intuitive, user-centered interfaces. I design wireframes, high-fidelity interactive prototypes in Figma, and scalable component systems that connect with people and drive conversions.
Design and development of responsive sites from Figma to production. I work with WordPress, Bootstrap 5, and HTML5/CSS3 to create fast, optimized platforms with a flawless visual experience.
High-fidelity functional prototypes for apps, iTV platforms, and complex systems. Specialized in set-top box environments (DirecTV, Sky) with experience in massive-scale projects for 10M+ users.
Recent Work
Corporate Branding · Senegal · 2026
XALIMART GROUP
Transformed an internally created corporate identity into a brand system capable of competing internationally for a construction company based in Dakar. Geometric reconstruction of the isotype under a precise mathematical grid, typographic update to Alexandria, and development of a complete identity ecosystem.
🌍 International (Senegal)View on Behance
Brand Identity + Web · Argentina · 2025
Coirón Consultoria Ambiental
Built a professional and cohesive visual identity for an Argentine environmental consultancy. Logo design and complete visual identity system oriented to the environmental sector. Development of a color palette that evokes nature and technical precision, with consistent application to institutional communication pieces and web.
View on Behance
Brand Identity · Africa · 2025
Senegro Brand Identity
Solid and differentiated brand identity for a company in the African construction/energy sector. Logo design and complete system with integration of Adobe Firefly in the workflow for high-quality complementary image generation. Corporate aesthetics to compete in international markets.
🌍 International (Africa)View on Behance
Brand Identity · Africa · 2025
Senegal Aggregates
Leading construction materials supply company required a cohesive brand identity. Development of a modern and memorable logo that captures the essence of the aggregates sector. Creation of a complete visual system: color palette, corporate typography, and graphic elements.
🌍 International (Africa)View on Behance
Web Design & Dev · Argentina · 2025
Sólido WPC
Designed and developed the corporate website for Sólido, a WPC doors company. Web architecture built on WordPress with Bootstrap 5, prioritizing smooth navigation and accessible information. Fully responsive implementation with optimized loading speed, demonstrating a complete UI/UX and end-to-end workflow.
Work Experience
20 years of continuous evolution in design, technology, and visual strategy.
Firmware & Embedded UI/UX Designer
Accenture — Buenos Aires, Argentina
UI/UX design and prototyping for iTV platforms of DirecTV, Sky, and Vrio in Latin America. Work on massive scale projects: FIFA World Cup 2022, Big Brother, DIRECTV GO, Customer Channel, Dsports, and NextGen UI (LH02/SH02) for more than 10M subscribers.
Sr. UI/UX Specialist
DIRECTV Latin America — Argentina
Technical leadership in UI/UX with a focus on continuous interface improvement for SD, HD, and NextGenUI decoders. Analysis and redesign of critical dashboards and platforms. Close collaboration with development teams to optimize user experience.
UI Designer/UX
Red Link S.A. — Argentina
Analysis, prototyping, and UI/UX web development of products for leading financial entities. Critical adjustments in backoffice using HTML5/CSS3 and Angular, ensuring technical troubleshooting and responsive layout.
Web Design Lead
LATCOM / Contenidos Advertising S.A. — Argentina
Team leadership in charge of web development, layout, and branding and email marketing strategy. Creation of HTML presentations, commercial photomontages, and content management for social networks.
Sr. Graphic / Web Designer
TIMwe South Cone — Puerto Madero, Argentina
Graphic, web, editorial, and multimedia design. Corporate image and advertising. Specialization in UI/UX for mobile applications and subscription sites. Development of landing pages, webspots, and banners for high-traffic portals.
Jr. Graphic Designer / Webmaster
Grupo Eventoplus — Argentina
Career start. Web design and maintenance, newsletters, landing pages, advertising campaigns, animated banners, multimedia, and editorial design. First experiences in email marketing and digital content management.
Let's talk about
your next
project?
Available for freelance projects and international remote work. If you have an idea, write me directly.
nico-scarselli@hotmail.com